Top of The News
by Thom Forbes
For the third year now, American Express -- and a plethora of "supporters" -- is trying to add Small Business Saturday to the vocabulary and shopping habits of consumers who … Read the whole story
by Aaron Baar
In this age of one-to-one marketing through digital channels, it might seem incongruous for a realty company to employ such old-school mass media tactics, … Read the whole story
RETAIL
by Sarah Mahoney
To reach women during the holidays, maybe marketers should turn up the "meh" and tone down the "merry." A new study reports that for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Honda is joining the year-end sales mix with "Happy Honda Days." The effort, which has an oddly '60's color-TV feel, features the odd parent … Read the whole story
BEVERAGES
by Karlene Lukovitz
Ocean Spray and the cranberry industry are pumping up their efforts to get cranberry drinks exempted from a potential ban on sugar-added beverages in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
With the Los Angeles Auto Show coming up, pundits are talking about auto trends. That's not too surprising, as the show will have a … Read the whole story
COMMENTARY
by Jeff Hennige
An Obama 2012 campaign promise to emphasize education has already been fulfilled in some respects: The president's team schooled Romney's on how to run … Read the whole story