• Supermarket News , Wednesday, November 21, 2012 8 AM

More and more retailers are offering turkeys this season that were raised sustainably, carrying such labels as free-range, organic and heritage or heirloom. The turkeys can cost as much as $10 per pound, but they are relatively guilt free and will find a market among environmentally conscious consumers looking for an alternative to the conventional Butterball. “In regards to the heirloom, now those are the old-fashioned turkeys. Kind of like back in the Pilgrim days in regards to that,” said Eddie Garcia, general manager of Jimbo’s…Naturally!, a four-unit natural food store based in San Diego.

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