Marketing Daily
Tuesday, November 27, 2012
  • Virgin America Offers Nerdbird For Cyber Monday

    Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company's "Nerdbird." The ultimate 'geek-chic' … Read the whole story

  • Pepsi Sponsors Global Latin Music-Star Concert

    The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier … Read the whole story

  • Subaru Growth Driven By 'Love'

    At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how … Read the whole story

  • Nook Brings Wish Lists Into Pinterest Age

    Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features … Read the whole story

  • Endurance Sports Sponsorship To Reach $102 Million

    According to research from IEG, North American sponsorship spending on marathons, triathlons and the like will hit $102.1 million this year. That bests the … Read the whole story

  • Cyber Monday Sales Up Sharply

    Even more remarkable than those gains, experts say, is the fluidity with which consumers are now able to shift focus from online to brick-and-mortar … Read the whole story

  • Display Advertising Is Broken

    Apparently, the only thing that people agree on in this divided country is that they won't click on ads. Here are three simple recommendations … Read the whole story

  • Avoid Holiday Content Marketing Snafus

    Today, many big brands and small businesses are leveraging content marketing to build and optimize their Web presence. This often means managing and publishing … Read the whole story