Meg Whitman's Hewlett-Packard tried to put the debacle of its Autonomy acquisition behind it last week by taking an $8.8 billion write-off, charging that previous management had been misled by … Read the whole story
Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company's "Nerdbird." The ultimate 'geek-chic' … Read the whole story
The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier … Read the whole story
At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how … Read the whole story
Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features … Read the whole story
According to research from IEG, North American sponsorship spending on marathons, triathlons and the like will hit $102.1 million this year. That bests the … Read the whole story
Even more remarkable than those gains, experts say, is the fluidity with which consumers are now able to shift focus from online to brick-and-mortar … Read the whole story
Apparently, the only thing that people agree on in this divided country is that they won't click on ads. Here are three simple recommendations … Read the whole story
Today, many big brands and small businesses are leveraging content marketing to build and optimize their Web presence. This often means managing and publishing … Read the whole story