Marketing Daily
Friday, December 21, 2012

Top of The News

Pershing's Ackman Attacks Herbalife's Marketing Model
by Thom Forbes

Activist hedge fund manager Bill Ackman put on an extraordinary show in Manhattan yesterday, making his case in a lengthy, 343-slide presentation that Herbalife, a 32-year-old network marketing supplement company … Read the whole story

  • RETAIL
    With Smartphones, Consumers Sharper Than Stores
    by Sarah Mahoney

    Last year, 59% agreed that consumers are typically better connected to product information than their in-store associates. Shoppers second that, with the feeling strongest … Read the whole story

  • RETAIL
    Food Retailers Leveraging 'Economics Of Experience'
    by Karlene Lukovitz

    Grocery retailers, facing commoditization and intense cross-channel competition, early on grasped that delivering the right experiences to their shoppers is a critical differentiator and … Read the whole story

  • AUTOMOTIVE
    Dodge, Chevrolet, Ford Tops For Ad Awareness
    by Karl Greenberg

    Last month, Dodge, Chevrolet, and Ford came out on top in the ad awareness wars, according to YouGov Brand Index. The firm bases the … Read the whole story

  • ENTERTAINMENT
    Time Warner Cable Educates Consumers
    by Aaron Baar

    "We have so many features and functionality and things that we provide to our customers that we felt like we needed to get out," … Read the whole story

  • TRAVEL
    Americans Optimistic About Holiday Travel
    by Tanya Gazdik

    In spite of the factors that make holiday travel unappealing, Americans are increasingly optimistic about traveling, according to an IBM analysis of social media … Read the whole story

  • AUTOMOTIVE
    Vroom, Vroom! Sales Are Up ... And Up
    by Karl Greenberg

    Based on how the month looks now, the market research company thinks December will be even better, with 1,152,500 new vehicles delivered to owners. … Read the whole story

  • COMMENTARY
    What's In Store For Marketers in 2013? The Data Knows!
    by Mark S. Zagorski

    Digital prognosticators beg their data scientists to run predictive algorithms to determine the likelihood of the coming year's events. With almost zero accountability and … Read the whole story

  • COMMENTARY
    I Want To Be Tracked In 2013
    by Tom Phillips

    Raise your hand if you're sick to death of all of the privacy misinformation and fear-mongering in the press lately. There's so much hype … Read the whole story

  • COMMENTARY
    The Worst Videos of 2012
    by Larry Dobrow, Featured Columnist

    It was a year of amazing work, and unsurpassed video consumption, with consumers snacking on video via phone, tablet and laptop. Not all are … Read the whole story