Avis Budget Group is buying Zipcar, the 13-year-old company that controls about three-quarters of the $400 million car-sharing industry in the U.S., for about $500 million, causing some dismay among … Read the whole story
Effective marketing by alcoholic beverage makers and retailers demands a nuanced understanding of varied mindsets and behaviors within consumer demographic segments, as well as … Read the whole story
Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies … Read the whole story
"I recognized the human and societal obsession with taking pictures, but [then] people weren't taking the pictures off their camera phones," Warren Struhl, founder … Read the whole story
American International Group features its employees in a campaign that thanks America for its support during the global financial crisis. The effort also highlights … Read the whole story
December gave automakers the gift of a strong finish to the year. Now, with a last-minute deal to avoid the cliff, the market gets … Read the whole story
In 1994, Giep Franzen wrote a book called "Advertising Effectiveness." His analyses of TV commercials and print ads led me to wonder whether there's … Read the whole story
As the canvas shrinks, our messages need to shrink with it. Design, content, copy, responsiveness, and perhaps the toughest bar of all -- relevance … Read the whole story