Marketing Daily
Friday, January 18, 2013
  • Mobile Marketing: Many Doing It; Few Doing It Well

    "Marketers know that [mobile] is evolving from a consumer standpoint, and they need to be there. But they don't feel as comfortable as they … Read the whole story

  • Coca-Cola's Anti-Obesity Ad Pulls High Ace Score

    The two-minute ad began airing Monday evening on U.S. cable news networks. A second, 30-second ad in the campaign, called "Be OK," which shows … Read the whole story

  • Ameriprise Financial Taps Tommy Lee Jones For Encore

    New TV spots from Ameriprise Financial breaking Sunday will once again feature Tommy Lee Jones. The actor last appeared in the company's campaign which … Read the whole story

  • Q&A: Gen Y Craving Authenticity, Adventure

    Jeff Fromm, EVP at Barkley, an ad agency in Kansas City, Mo., and author of the forthcoming "Marketing to Millennials," weighs in on what … Read the whole story

  • Infiniti To Tussle With The Teutonics

    Keith St. Clair, director of Infiniti global marketing, tells Marketing Daily that the change is important now that the luxury division of Nissan Motor … Read the whole story

  • Lance Armstrong And His Tour De Rants

    What a week for semi-confessionals, bizarre attempts at damage control, and angry stabs at absolution. Actually, I'm not referring to Coca-Cola's decision to address … Read the whole story

  • Nike Plus: Getting Engagement Right

    Nike knows that somewhere deep inside, some of us would love to be the guy who runs through the ice to conquer the cold. … Read the whole story

  • Exported From Detroit

    The North American International Auto Show is like an aquarium full of tropical fish. It has that same endlessly fascinating, scintillating play of motion … Read the whole story