Marketing Daily
Wednesday, January 23, 2013
  • Coke Previews 2013 Super Bowl Campaign

    The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story

  • Apple Continues To Have Brand Cachet

    According to Kantar Worldpanel ComTech, Apple's iOS-powered devices remained the country's top-selling smartphone platform for the 12-week period ending Dec. 23. The devices had … Read the whole story

  • Esurance Launches Facebook Contest

    Esurance has launched a contest on Facebook as part of its South by Southwest 2013 sponsorship. The SXSW "Dream Gig" contest, hosted on the … Read the whole story

  • To Release Or Not To Release Before Game Day

    "The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & … Read the whole story

  • The Marketer's Bookshelf: P&G's Secrets; Fast-Growing Brands; The Curse of Incumbents

    In some ways, it's a shame that A.G. Lafley and Roger L. Martin kick off their excellent "Playing to Win: How Strategy Really Works" … Read the whole story

  • Advertisers Bail After TMZ Airs Murder Video, the online petition site, says that 25 advertisers have pulled ads from TMZ's Web site after the celebrity gossip news organization posted video … Read the whole story

  • Feasting On Facebook

    A few months ago, Facebook elevated a dozen Preferred Marketing Developers into an elite new class -- Strategic PMDs. As they see it, Zuckerberg … Read the whole story