Marketing Daily
Wednesday, January 30, 2013

Top of The News

Microsoft, Apple Have At It In Multiple Arenas
by Thom Forbes, Featured Columnist

Microsoft's release of its Office 365 Home Premium software to the public yesterday is drawing attention more for how it's being distributed, or not, than for its features. Read the whole story

  • ENTERTAINMENT
    Official Hashtags Help Keep Conversation Going
    by Aaron Baar

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag ... Read the whole story

  • RETAIL
    Century 21 Re-Ups For Super Bowl
    by Tanya Gazdik

    Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the ... Read the whole story

  • APPAREL
    The Hilfigers Set Sail In Spring Campaign
    by Sarah Mahoney

    This time around, ads focus on the new collection for men, women and kids, including plenty of nautical stripes and breezy cruisewear, with the ... Read the whole story

  • AUTOMOTIVE
    Automakers With Good Web Sites Win
    by Karl Greenberg

    A new study on Web site effectiveness by J.D. Power and Associates says OEM Web sites can influence vehicle consideration and get people to ... Read the whole story

  • PACKAGED GOODS
    Barbasol, Axe Get Mighty Manly
    by Sarah Mahoney

    In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare ... Read the whole story

  • AUTOMOTIVE
    Jaguar Goes Social For F-Type
    by Karl Greenberg

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for ... Read the whole story

  • Countdown to the Super Bowl
    by Amy Corr

    What is this princess fighting for? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • COMMENTARY
    Feet of Clay - But Really Nice Shoes
    by Claudia Caplan

    No, son -- you shouldn't get excited when your favorite player hits a homer, dunks a basketball, scores a touchdown or sinks an impossible ... Read the whole story

  • COMMENTARY
    Bid Farewell To The Marketing Funnel
    by Corinne Munchbach

    CMOs need to bid adieu to the marketing funnel and welcome a new kid on the block: what we're calling the customer life cycle, ... Read the whole story