Marketing Daily
Wednesday, January 30, 2013
  • Official Hashtags Help Keep Conversation Going

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story

  • Century 21 Re-Ups For Super Bowl

    Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the … Read the whole story

  • The Hilfigers Set Sail In Spring Campaign

    This time around, ads focus on the new collection for men, women and kids, including plenty of nautical stripes and breezy cruisewear, with the … Read the whole story

  • Automakers With Good Web Sites Win

    A new study on Web site effectiveness by J.D. Power and Associates says OEM Web sites can influence vehicle consideration and get people to … Read the whole story

  • Barbasol, Axe Get Mighty Manly

    In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare … Read the whole story

  • Jaguar Goes Social For F-Type

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for … Read the whole story

  • Countdown to the Super Bowl

    What is this princess fighting for? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • Feet of Clay - But Really Nice Shoes

    No, son -- you shouldn't get excited when your favorite player hits a homer, dunks a basketball, scores a touchdown or sinks an impossible … Read the whole story

  • Bid Farewell To The Marketing Funnel

    CMOs need to bid adieu to the marketing funnel and welcome a new kid on the block: what we're calling the customer life cycle, … Read the whole story