Marketing Daily
Thursday, January 31, 2013

Top of The News

RIM Takes Its Shot At The Buzzer
by Thom Forbes

In the parlance of a grizzled newspaper editor, Research In Motion CEO Thorsten Heins seemingly buried the lede yesterday when he announced, about an hour into his presentation, that the … Read the whole story

  • BEVERAGES
    MiO Fit Launch Lays Ground For Super Bowl Ad
    by Karlene Lukovitz

    The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 … Read the whole story

  • RETAIL
    Safeway, ExxonMobil Partner For Rewards Program
    by Tanya Gazdik

    Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers … Read the whole story

  • RETAIL
    Marketers Celebrate 10 Years Of 'Go Red'
    by Sarah Mahoney

    "We are at a shift from generating widespread awareness to driving behavior change," Craig Bida, EVP of Cone Communications, which has worked on the … Read the whole story

  • FOOD
    Philly Cream Cheese Campaign: We Set the Standard
    by Karlene Lukovitz

    This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story

  • PACKAGED GOODS
    Mintel Sees Bright Colors In Nail Care
    by Karl Greenberg

    The nail color and care market in the U.S. has grown by 72% since 2007, with sales estimated at $2.5 billion at the end … Read the whole story

  • RESEARCH
    The World Cares, But Do The World's Wallets?
    by Karl Greenberg

    Regardless of where you're from, there's a better than ever chance that you are thinking about sustainability when you consider a purchase, per a … Read the whole story

  • Countdown to the Super Bowl
    by Amy Corr

    Mayhem has been around since the beginning of time. Find out where in today's Super Bowl edition of Out to Launch. Read the whole story

  • COMMENTARY
    Six Brand Archetypes To Guide Positioning Strategy
    by Joseph Gelman

    "Brand Archetype" models help define the space in which brands should play. The nuances represented by brand archetypes enable businesses to more easily develop … Read the whole story