Marketing Daily
Thursday, January 31, 2013
  • MiO Fit Launch Lays Ground For Super Bowl Ad

    The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 … Read the whole story

  • Safeway, ExxonMobil Partner For Rewards Program

    Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers … Read the whole story

  • Marketers Celebrate 10 Years Of 'Go Red'

    "We are at a shift from generating widespread awareness to driving behavior change," Craig Bida, EVP of Cone Communications, which has worked on the … Read the whole story

  • Philly Cream Cheese Campaign: We Set the Standard

    This spot and all of the ads tell the "story behind the silver of Philadelphia Cream Cheese," emphasizing/illustrating five standards that differentiate the brand: … Read the whole story

  • Mintel Sees Bright Colors In Nail Care

    The nail color and care market in the U.S. has grown by 72% since 2007, with sales estimated at $2.5 billion at the end … Read the whole story

  • The World Cares, But Do The World's Wallets?

    Regardless of where you're from, there's a better than ever chance that you are thinking about sustainability when you consider a purchase, per a … Read the whole story

  • Countdown to the Super Bowl

    Mayhem has been around since the beginning of time. Find out where in today's Super Bowl edition of Out to Launch. Read the whole story

  • Six Brand Archetypes To Guide Positioning Strategy

    "Brand Archetype" models help define the space in which brands should play. The nuances represented by brand archetypes enable businesses to more easily develop … Read the whole story