Marketing Daily
Wednesday, February 6, 2013
  • Honda Social Campaign Lets People Meet Innovators

    The program's hub allows people to tweet questions to the stars of the spot, which connected Honda's innovative technology and design with inventions, ergonomics, ... Read the whole story

  • J. Crew, Kohl's And Dick's Top Store Loyalty Ranking

    It takes careful devotion to brand identity to keep people coming back -- whether it's to shop online or in stores. In clothing, J. ... Read the whole story

  • Nissan Taps Medalist For 'Innovation For Endurance'

    The new chapter of the campaign includes a spot shot at Nissan headquarters in Franklin, Tenn. The set was the automaker's own office space. ... Read the whole story

  • For Epson, Valentine's Day Is About Pictures

    The company is touting its "Epson Connect" cloud-based printing technology through a social-media promotion (with the lengthy title of "Be Here, Print There" Remote ... Read the whole story

  • Arby's Launches 'Fan Of The Week' Program

    Consumers who use a dedicated app on Arby's Facebook page to upload pictures of themselves eating at an Arby's location will be entered in ... Read the whole story

  • Sergeant's, Steve Dale Join Forces For Contest

    Sergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar ... Read the whole story

  • How To Fix (Or Avoid) Bad Targeting

    As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team ... Read the whole story

  • 5 Predictions For The 'Year Of eCommerce'

    In 2013, CPG marketers will begin to take eCommerce seriously. We predict a shift in the following areas. Affordable same-day delivery will drive shopper ... Read the whole story