June 3 - 6, 2024
Wednesday, February 6, 2013
Top of The News
After weeks of aligning ducks -- most notably global technology investment firm Silver Lake but also including MSD Capital, a $2 billion loan from Microsoft and other debt financing from … Read the whole story
AUTOMOTIVEThe program's hub allows people to tweet questions to the stars of the spot, which connected Honda's innovative technology and design with inventions, ergonomics, … Read the whole story
RETAILIt takes careful devotion to brand identity to keep people coming back -- whether it's to shop online or in stores. In clothing, J. … Read the whole story
AUTOMOTIVEThe new chapter of the campaign includes a spot shot at Nissan headquarters in Franklin, Tenn. The set was the automaker's own office space. … Read the whole story
TECHNOLOGYThe company is touting its "Epson Connect" cloud-based printing technology through a social-media promotion (with the lengthy title of "Be Here, Print There" Remote … Read the whole story
RESTAURANTSConsumers who use a dedicated app on Arby's Facebook page to upload pictures of themselves eating at an Arby's location will be entered in … Read the whole story
PETSSergeant's Pet Care Products and celebrity pet enthusiast Steve Dale are joining forces for a fourth year to find a dog with a superstar … Read the whole story
- COMMENTARY
As an industry, we tout better targeting, more precision and increased relevancy. Yet to do that, marketers need smart machines and a strong team … Read the whole story
- COMMENTARY
In 2013, CPG marketers will begin to take eCommerce seriously. We predict a shift in the following areas. Affordable same-day delivery will drive shopper … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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