Marketing Daily
Friday, February 8, 2013

Top of The News

What's In A Nemo?
by Thom Forbes

"Fighting Nemo!" warns the headline in the New York "Daily News." "City braces for the mega-Nor'easter with the cute name and the blizzard conditions." It seems to one jaded observer, … Read the whole story

  • Chocolate Brands: Buzz Versus 'Love'
    by Karlene Lukovitz

    With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been … Read the whole story

  • RESEARCH
    Study Reveals Brands With Loyal Facebook Fans
    by Tanya Gazdik

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing … Read the whole story

  • RETAIL
    Study: For Stores, Social Media Still A Bust
    by Sarah Mahoney

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight … Read the whole story

  • TELECOM
    Consumers Sharing Data Are More Satisfied
    by Aaron Baar

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about … Read the whole story

  • AUTOMOTIVE
    Ford Drives To The Fore In Brand Loyalty
    by Karl Greenberg

    The big mover was Ford, which had been in the middle of the pack before moving up to number two in last year's study. … Read the whole story

  • AUTOMOTIVE
    Francois, Kuniskis On Chrysler's Wonderful Life, Part 2
    by Karl Greenberg

    To get the recipe for success, "Marketing Daily" corralled Chrysler Group, LLC CMO Olivier Francois, and 20-year Chrysler veteran and now head of the … Read the whole story

  • COMMENTARY
    So God Made A Whiner
    by

    Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those … Read the whole story

  • COMMENTARY
    2013 - Beginning Of The End For PR Boomers
    by David Bray

    The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology … Read the whole story

  • COMMENTARY
    What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers
    by Roger Barnette

    Wednesday's announcement from Google promises to make a real impact on advertisers. These changes will undoubtedly meet Google's primary goal of increasing the adoption … Read the whole story