Marketing Daily
Friday, February 8, 2013
  • Chocolate Brands: Buzz Versus 'Love'

    With Valentine's Day approaching, NetBase analyzed consumers' social media conversations about eight chocolate brands over the past year. Turns out that Hershey's has been ... Read the whole story

  • Study Reveals Brands With Loyal Facebook Fans

    A surprising survey reveals that a non-profit tops the list of brands with the most loyal Facebook fans. LoudDoor, a Facebook Insights preferred marketing ... Read the whole story

  • Study: For Stores, Social Media Still A Bust

    A new global study from PwC reports that last year, only 12% of consumers bought anything through social media. But the survey did highlight ... Read the whole story

  • Consumers Sharing Data Are More Satisfied

    "All in all, it's turned out well," Kirk Parsons, director of wireless services at J.D. Power, tells Marketing Daily. "They're reinventing the wheel about ... Read the whole story

  • Ford Drives To The Fore In Brand Loyalty

    The big mover was Ford, which had been in the middle of the pack before moving up to number two in last year's study. ... Read the whole story

  • Francois, Kuniskis On Chrysler's Wonderful Life, Part 2

    To get the recipe for success, "Marketing Daily" corralled Chrysler Group, LLC CMO Olivier Francois, and 20-year Chrysler veteran and now head of the ... Read the whole story

  • So God Made A Whiner

    Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those ... Read the whole story

  • 2013 - Beginning Of The End For PR Boomers

    The media landscape is evolving rapidly, and baby boomers are about to be left behind because of their inability to keep up with technology ... Read the whole story

  • What Google Enhanced Campaigns Changes Mean For Sophisticated Marketers

    Wednesday's announcement from Google promises to make a real impact on advertisers. These changes will undoubtedly meet Google's primary goal of increasing the adoption ... Read the whole story