Warren Buffet tossed another haloed brand into his shopping cart yesterday, adding 50% of Heinz to all the other All-American staples he's backed or owns outright. Buffet's Berkshire Hathaway and … Read the whole story
"It's very, very good news for BlackBerry, but it's early days," says Ted Marzilli, senior vice president and managing director of BrandIndex. "But it's … Read the whole story
Golf shoe and apparel company FootJoy recently launched a broadcast and print advertising campaign to support the brand's new tagline, "FJ. The Mark of … Read the whole story
Best Western International is breaking away from the trend of amenity-based advertising and launching a major new campaign that shifts the spotlight back onto … Read the whole story
A new survey, conducted this month by The Hartman Group among its opt-in HartmanSalt.com consumer panel/community members, finds that 45% of respondents visit food- … Read the whole story
The latest program, "Make Every Second Count," by long-time AOR Attik, features young culinary, promotional, retail and design entrepreneurs documenting their daily lives with … Read the whole story
If you aren't reaching Millennials on mobile devices, you probably aren't reaching them. That is no less true in the auto sector, particularly when … Read the whole story
"If you're not storytelling, I think you're dead in the water." So admits Stevie Benjamin, director of media at MillerCoors, who will speak at … Read the whole story
As part of developing a go-to-market plan for innovations and/or market strategies, marketers consider technology, functionality, customer segments and requirements, channels and partners, pricing … Read the whole story