Marketing Daily
Thursday, February 21, 2013
  • Forrester: Marketers Should Talk Less, Design More

    While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they … Read the whole story

  • Alamo Targets Broader Audience

    Enterprise Holdings' Alamo Rent A Car is introducing the new Web-based Alamo Deal Retriever on its Web site to help consumers find Alamo's best … Read the whole story

  • Mercedes To Build CLA-Coupe Intrigue Through Launch

    President/CEO Steve Cannon says that going forward this year, social media and digital will play a major role in Mercedes' efforts to transform the … Read the whole story

  • More Latinos See Themselves As Bicultural

    With more than half the population of many U.S. cities who are multicultural and Hispanics comprising more and more of the U.S. population, when … Read the whole story

  • Maker's Mark: Out Of The Fire, But...

    BusinessInsider observed that "while a tiny flub can be blown up tenfold because someone notices it on Twitter, Maker's Mark's response shows that, if … Read the whole story

  • Narci-Sisterhood Is Powerful

    Right up front, one of the problems with Beyonce's HBO documentary "Life is but a Dream" is that it's called a documentary. Because no … Read the whole story

  • Your Customers Are Your Brand Experience

    Brand experience -- your customers' perceptions of their interaction with you -- builds or breaks your brand reputation, equity and loyalty. Real-time data and … Read the whole story