Top of The News
by Thom Forbes
This Sunday's "New York Times Magazine" cover story, "The Extraordinary Science of Addictive Junk Food," stirs up the debate over just how sincere some major food and beverage companies are … Read the whole story
TELECOM
by Aaron Baar
"We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not … Read the whole story
RESEARCH
by Sarah Mahoney
A new analysis of women's earnings over the last three recessions shows that recessions don't just cause women to earn a greater share of … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
SPDR Gold Shares has launched a new campaign created in partnership with the World Gold Council and State Street Global Advisors. The campaign, created … Read the whole story
APPAREL
by Karl Greenberg
David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, says Nike is now acting expediently to back away from Pistorius. "Yes, it's … Read the whole story
COMMENTARY
by Bruce Temkin
Smart companies want to deliver the best customer experience possible because they understand that good experience is the key driver of customer loyalty. The … Read the whole story