NFL's official beer sponsor is showing the lengths fans will go for a beer in its latest campaign. Read the whole story

"We love the 'Don't Call it a Comeback' anthem as really statement for where the brand is right now," Jeep's Wendy Orthman tells "Marketing … Read the whole story

Marketers targeting the healthcare community should treat nurse practitioners as a primary audience. Read the whole story

The apparel giant paid $820 million for the workwear label. Seven years later, it's selling at a loss to focus on healthier brands. Read the whole story

The name of the limited-edition small batch pinot noir pays tribute to her 2002 single of the same name. Read the whole story

Tech company Lenovo is investing in AI marketing with the hiring of a tech marketing veteran, Santi Pochat, in a new global role. Read the whole story

The new tagline and campaign, "See You In The Neighborhood," emphasizes the brand's importance to small business owners and their communities. Read the whole story

In a nod to the show's amateur sleuth/dip lover, the brand is releasing Oliver's Dip. Read the whole story

A Harris Poll study concludes that the impact of OOH sports ads extends well beyond venues, building fan excitement, amplifying social buzz and driving … Read the whole story