Marketing Daily
Friday, February 22, 2013
  • No-'DUM': T-Mobile Offers New Prepaid Brand

    "We wanted to create a completely new offering from the ground up for a new segment for customers, which the bigger brand may not … Read the whole story

  • Recession's Permanent Change: Breadwinning Wives

    A new analysis of women's earnings over the last three recessions shows that recessions don't just cause women to earn a greater share of … Read the whole story

  • SodaStream, Applebee's Top Most Innovative Food List

    SodaStream and Applebee's head Fast Company's 2013 rankings of "The World's 10 Most Innovative Companies in Food." The food-company ranking is among 24 industry/market-sector … Read the whole story

  • Hyundai Has Big Voice In Big Place With Oscars

    The automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots … Read the whole story

  • Gold Uses Real Imagery In Campaign

    SPDR Gold Shares has launched a new campaign created in partnership with the World Gold Council and State Street Global Advisors. The campaign, created … Read the whole story

  • Nike Acts Quickly On Pistorius

    David Steinberg, founder and CEO of Manhattan-based marketing firm XL Marketing, says Nike is now acting expediently to back away from Pistorius. "Yes, it's … Read the whole story

  • The Journey To Customer Experience Maturity

    Smart companies want to deliver the best customer experience possible because they understand that good experience is the key driver of customer loyalty. The … Read the whole story