MediaPost Publications - Marketing Daily 02/28/2013

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In The Cart: The First Lady, Wal-Mart, Sugar

by Thom Forbes

Michelle Obama has been anything but sequestered this week. First, she and Jimmy Fallon-in-drag showed off their "mom dancing" moves to celebrate the third anniversary of her Let's Move initiative … Read the whole story

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BEVERAGES
Jagermeister In Social Responsibility Campaign
by Karlene Lukovitz
Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how … Read the whole story
RESEARCH
'Indie Women': Most Powerful, Unheard-of Demo
by Karl Greenberg
The population of so-called "Indie Women" -- 27 or older, not married, not living with a partner and without kids in tow -- constitutes … Read the whole story

RESEARCH
Consumer Perception Of Carnival At All-Time Low
by Tanya Gazdik
It may be some time before Carnival Cruise Lines' image recovers from its recent nosedive due to its "Triumph" ship's disastrous voyage, but it's … Read the whole story
RETAIL
Despite Great Ads, JCPenney A 'Total Train Wreck'
by Sarah Mahoney
Despite an alluring new ad campaign, launched during the Oscars and prepared under no less a luminary than consultant Sergio Zyman, "the company is … Read the whole story
AUTOMOTIVE
Ford Launches Chapter 2 Of C-MAX Campaign
by Karl Greenberg
In addition to rolling out the redesigned Fusion and Fusion hybrids last year, the company also introduced a new hybrid nameplate, C-MAX. The campaign, … Read the whole story
COMMENTARY
Why Game Shows Won't Replace Panels
by Drew Neisser
Rather than moderate a typical panel, I elected to host a game show. So why not hit the audience with a little Jeopardy/Match Game/You … Read the whole story