Marketing Daily
Thursday, February 28, 2013
  • Jagermeister In Social Responsibility Campaign

    Jagermeister -- America's #1-selling imported liqueur -- partnered with Hall of Fame boxing trainer Freddie Roach to challenge consumers to share stories of how … Read the whole story

  • 'Indie Women': Most Powerful, Unheard-of Demo

    The population of so-called "Indie Women" -- 27 or older, not married, not living with a partner and without kids in tow -- constitutes … Read the whole story

  • Consumer Perception Of Carnival At All-Time Low

    It may be some time before Carnival Cruise Lines' image recovers from its recent nosedive due to its "Triumph" ship's disastrous voyage, but it's … Read the whole story

  • Despite Great Ads, JCPenney A 'Total Train Wreck'

    Despite an alluring new ad campaign, launched during the Oscars and prepared under no less a luminary than consultant Sergio Zyman, "the company is … Read the whole story

  • Ford Launches Chapter 2 Of C-MAX Campaign

    In addition to rolling out the redesigned Fusion and Fusion hybrids last year, the company also introduced a new hybrid nameplate, C-MAX. The campaign, … Read the whole story

  • Why Game Shows Won't Replace Panels

    Rather than moderate a typical panel, I elected to host a game show. So why not hit the audience with a little Jeopardy/Match Game/You … Read the whole story