Marketing Daily
Tuesday, March 5, 2013
  • Amazon Launching First TV Effort For Fashion Unit

    The move is the latest development to come out of Amazon's massive Williamsburg, N.Y. studio, which Amazon acquired for photographing fashion back in November. … Read the whole story

  • Good Earth Offers Free Workout Videos

    Bizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story

  • Teva Travels Off The Beaten Path

    The company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story

  • AARP Launches YouTube Series

    In its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called "Movies for … Read the whole story

  • Chevrolet Hits Hill Country As SXSW Auto Sponsor

    Chevrolet's going to South By Southwest next week, The automaker has lined up a roster of its activities there, including its "Catch A Chevy" … Read the whole story

  • Marketers Still Grappling With Media Proliferation

    Accountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered … Read the whole story

  • Demystifying The Marketing Funnel: Lexicon

    How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story

  • Get To The Point Branding

    What can marketers do to pique the interest of their over-messaged, skimming consumer? Put the positioning statement, key brand benefit, or elevator pitch into … Read the whole story