July 22 - 25, 2024
Tuesday, March 5, 2013
Top of The News
Roy Brown, Jr., by all accounts of his death at 96 recently, was a man of refined taste and affability who unfortunately had a singular negative achievement for which he … Read the whole story
RETAILThe move is the latest development to come out of Amazon's massive Williamsburg, N.Y. studio, which Amazon acquired for photographing fashion back in November. … Read the whole story
BEVERAGESBizzie Gold is the founder of BUTI Fitness -- routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good … Read the whole story
APPARELThe company's new global integrated marketing campaign, tagged "Unfollow," supports the launch of the brand's new cross-training shoe, TevaSphere (which is touted as having … Read the whole story
ENTERTAINMENTIn its ongoing efforts to create engaging original content online for the 50-plus audience, AARP is launching a series on YouTube called "Movies for … Read the whole story
AUTOMOTIVEChevrolet's going to South By Southwest next week, The automaker has lined up a roster of its activities there, including its "Catch A Chevy" … Read the whole story
RESEARCHAccountability -- reliable ROI -- is the number one concern in this year's Association of National Advertisers Top Concerns Survey, whose results were garnered … Read the whole story
- COMMENTARY
How can marketers reach their target audience at every stage of the buying process? Most marketers would benefit from looking at the buyer's journey … Read the whole story
- COMMENTARY
What can marketers do to pique the interest of their over-messaged, skimming consumer? Put the positioning statement, key brand benefit, or elevator pitch into … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Blake Johnson - CEC Entertainment, Sr Director of Brand Marketing
Cory Hinton - 7 Brew, Head of Digital and Social Marketing
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