Top of The News
by Thom Forbes
The face of Facebook, Mark Zuckerberg, says the design changes he previewed yesterday at a press event in Menlo Park, Calif., are all about giving consumers greater control over a … Read the whole story
RESEARCH
by Aaron Baar
"Mobile is a different animal than the traditional, PC-based Web," Dan Kimball, chief marketing officer for Kontagent, tells Marketing Daily. "It's a whole new … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Just to be clear, this is not "SS" the sub-brand, which is how you remember it if you were, say, 21 when "The Cars" … Read the whole story
PETS
by Tanya Gazdik
Mars Petcare's Sheba cat food brand is launching an integrated marketing campaign featuring actress Eva Longoria. The effort, which includes an online contest, has … Read the whole story
FOOD
by Karlene Lukovitz
In the "Pin a Meal, Give a Meal" campaign, each time a meal or recipe from Land O' Lakes' collection (also accessible on its … Read the whole story
RESEARCH
by Sarah Mahoney
"The trend indicates consumers are reinvesting in beauty, and that frugal fatigue has taken hold within the beauty realm," Karen Grant, NPD's vice president … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker says the tournament, now at the Aviara Golf Club in Carlsbad, Calif., gives the winner a check for $255,000 (part of the … Read the whole story
BEVERAGES
by Karlene Lukovitz
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as … Read the whole story
COMMENTARY
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It's Women's History Month, bitches! I kid -- but so far the first week of March seems to have been less a celebration of … Read the whole story
COMMENTARY
by Dan Darnell
More and more, shoppers expect an increased level of service and experience. Although we're still years away from omni-channel becoming a reality for many … Read the whole story
COMMENTARY
by Kathy Oneto
In today's world of changing business models, mass entrepreneurs, and a growing "maker economy," we find a hotbed of innovation ecosystems. Where once companies … Read the whole story