Marketing Daily
Friday, March 15, 2013
  • Acura Launches Integrated Push For 2014 RLX

    Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story

  • Most Influential Brands: Technology, Media

    Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based … Read the whole story

  • Dove Men+Care Makes Fatherhood The Message

    While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on … Read the whole story

  • Lance Brand 'Relaunches' For 100th Anniversary

    Lance's overall new marketing strategy forgoes traditional media in favor of digital's greater targeting and brand-advocacy-building capabilities, according to Tom Ingram, senior brand director … Read the whole story

  • Getting Apple's Core: Retail Service Matters

    Service matters. Delivering excellence in customer service builds loyalty to the store, and by extension, to the brand. We see that with benchmark brands … Read the whole story

  • Dos Equis Brand Perception On The Rise

    Despite the annual preoccupation with all things Irish in honor of St. Patrick's Day, Guinness was taken down by the World's Most Interesting Man … Read the whole story

  • ING Effort Highlights Saving For Retirement

    A new effort from ING U.S. focuses on the importance of managing the money that consumers have earmarked for retirement. The creative introduces a … Read the whole story

  • Sandberg, Sexism, And The C-Suite

    Sheryl Sandberg sure has stirred up a shitstorm: Try to say that fast five times. To begin with, the idea that the goodiest of … Read the whole story

  • When it Comes To Loyalty, Experience Is Everything

    Experience is everything. Yet what experiences inspire loyalty remains fluid. For brands, meeting consumer experience expectations has a practical marketing purpose, and is only … Read the whole story