Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story

Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based … Read the whole story

While the TV spots have a warm-and-fuzzy feeling, the company is reverting to type for its social media effort. In a fun twist on … Read the whole story

Lance's overall new marketing strategy forgoes traditional media in favor of digital's greater targeting and brand-advocacy-building capabilities, according to Tom Ingram, senior brand director … Read the whole story

Service matters. Delivering excellence in customer service builds loyalty to the store, and by extension, to the brand. We see that with benchmark brands … Read the whole story

Despite the annual preoccupation with all things Irish in honor of St. Patrick's Day, Guinness was taken down by the World's Most Interesting Man … Read the whole story

A new effort from ING U.S. focuses on the importance of managing the money that consumers have earmarked for retirement. The creative introduces a … Read the whole story