Top of The News
by Thom Forbes
JC Penney tried another Fresh start Friday -- literally -- with the formal opening of 681 Joe Fresh stores-within-the-store across the U.S. Owned by the Canadian giant Loblaw Cos., Joe … Read the whole story
RESEARCH
by Karlene Lukovitz
"If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means … Read the whole story
by Sarah Mahoney
Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platform, fills "Marketing Daily" in on what he sees as the big changes … Read the whole story
APPAREL
by Karl Greenberg
Adidas is bringing girls together worldwide with a new social program, #mygirls, part of the company's "All In" campaign launched in 2011, its biggest … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
With less than one month before the tax filing deadline, TurboTax tops the list of the most effective tax ads that have debuted during … Read the whole story
TECHNOLOGY
by Aaron Baar
CDW, which provides IT services for different sectors of the business world, is taking its celebrity spokesman, Charles Barkley, on the road as the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The focus is on how "small" can take on "big." Although Jackie Chan (albeit from Hong Kong, not Shanghai) might have been a good … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The occasion was the launch of 'Can't Buy Me Like,' in which Doug Levy and I outline sweeping changes in commerce that will yield … Read the whole story
COMMENTARY
by Laura Patterson
As marketers, we cannot forget that the human element -- the customer -- is at the center of all things marketing. While CMO tenure … Read the whole story