Top of The News
JC Penney tried another Fresh start Friday -- literally -- with the formal opening of 681 Joe Fresh stores-within-the-store across the U.S. Owned by the Canadian giant Loblaw Cos., Joe … Read the whole story
RESEARCH"If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means … Read the whole story
Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platform, fills "Marketing Daily" in on what he sees as the big changes … Read the whole story
APPARELAdidas is bringing girls together worldwide with a new social program, #mygirls, part of the company's "All In" campaign launched in 2011, its biggest … Read the whole story
- FINANCIAL SERVICES
With less than one month before the tax filing deadline, TurboTax tops the list of the most effective tax ads that have debuted during … Read the whole story
TECHNOLOGYCDW, which provides IT services for different sectors of the business world, is taking its celebrity spokesman, Charles Barkley, on the road as the … Read the whole story
AUTOMOTIVEThe focus is on how "small" can take on "big." Although Jackie Chan (albeit from Hong Kong, not Shanghai) might have been a good … Read the whole story
COMMENTARYThe occasion was the launch of 'Can't Buy Me Like,' in which Doug Levy and I outline sweeping changes in commerce that will yield … Read the whole story
- COMMENTARY
As marketers, we cannot forget that the human element -- the customer -- is at the center of all things marketing. While CMO tenure … Read the whole story
