Marketing Daily
Monday, March 18, 2013
  • Subway, Google Top 'Social Currency' Ranking

    "If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means ... Read the whole story

  • Q&A: Twitter, Facebook Rewrite Content Marketing Rules

    Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platform, fills "Marketing Daily" in on what he sees as the big changes ... Read the whole story

  • Adidas Goes All In Worldwide For Girls

    Adidas is bringing girls together worldwide with a new social program, #mygirls, part of the company's "All In" campaign launched in 2011, its biggest ... Read the whole story

  • TurboTax Leads Ad Battle This Tax Season

    With less than one month before the tax filing deadline, TurboTax tops the list of the most effective tax ads that have debuted during ... Read the whole story

  • Charles Barkley Hits The Road For CDW

    CDW, which provides IT services for different sectors of the business world, is taking its celebrity spokesman, Charles Barkley, on the road as the ... Read the whole story

  • Buick's Encore: Donuts In Jurassic Park

    The focus is on how "small" can take on "big." Although Jackie Chan (albeit from Hong Kong, not Shanghai) might have been a good ... Read the whole story

  • The Name's Garfield, And I Was A Grumpy Cat First

    The occasion was the launch of 'Can't Buy Me Like,' in which Doug Levy and I outline sweeping changes in commerce that will yield ... Read the whole story

  • Three Attributes To Extend Your CMO Longevity

    As marketers, we cannot forget that the human element -- the customer -- is at the center of all things marketing. While CMO tenure ... Read the whole story