Marketing Daily
Friday, March 22, 2013
  • Post-Baby Beyonce Sizzles For H&M's Summer Spots

    Turns out the rumors were true, and Beyonce is indeed the new face for H&M's summer campaign. The effort introduces the megastar as "Beyonce ... Read the whole story

  • Korean, American Brands Appealing To Younger Buyers

    Online auto shopping and research company, analyzing new car retail registrations from R. L. Polk & Co., says American brands accounted for 36.8% ... Read the whole story

  • Single Men Find Value In Pet Ownership

    Singles -- especially men -- are increasingly turning to pets for love and a sense of family, according to a survey from the American ... Read the whole story

  • Effie Awards Lines Up The Winners

    It'll be a long night, as over 80 brands and 60 agencies will receive North American Effie Awards. Fifty categories, including the specialty Health, ... Read the whole story

  • Ace Brings Back Jingle, Returns To Neighborhood Roots

    With America ready to start its annual rain-gutter cleaning and shrub-pruning spree, Ace Hardware is going back to its roots with a new marketing ... Read the whole story

  • Local Markets Help Game Marketers

    When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill., and Rapid City, S.D. may not be top of mind, but localized ... Read the whole story

  • Top 500 Restaurant Chains Show Recovery

    Technomic president Ron Paul noted that the overall growth rate is encouraging, but added that performance still varies substantially by chain, as chains continue ... Read the whole story

  • Rethinking Your Paid-Search Presence

    Being successful at paid search starts with a solid strategy. Leverage your paid-search insights across all of your marketing efforts and rethink your overall ... Read the whole story

  • Optimizing For The Last Impression

    Every business has last impressions with customers. Thinking about the company's self-interests rather than the customer's in this critical moment can prove costly. Instead, ... Read the whole story