Marketing Daily
Tuesday, March 26, 2013
  • Crossovers Cross Hudson For N.Y. Show

    Given the concentration for crossovers in this region, it's no surprise Toyota is using the show to unveil its redesigned Highlander SUV, a vehicle ... Read the whole story

  • As Contempt For Push Grows, Branded Content Rises

    New research from Forrester shows that with consumer faith in digital ads falling again, branded content offers marketers a better way into the customer ... Read the whole story

  • Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal

    The Academy of Country Music announces it has signed on a slew of partners to sponsor the 2nd Annual ACM Experience, a free 3-day ... Read the whole story

  • Brand Keys: Local Loyalty Drives Major Leagues

    Professional sports teams compete with national rivals on the field, rink, and diamond, but when it comes to fan loyalty and engagement they are ... Read the whole story

  • Deals No Longer Driving Restaurant Traffic

    "Deals and special offers definitely influence restaurant visits, and if it weren't for deals during the recession the industry would have fared much worse," ... Read the whole story

  • Movies Could Screen Tough 2013

    The U.S. theatrical film business could have a rougher go of it following a record 2012. Box office revenue could be down 3% in ... Read the whole story

  • Lead Or Follow, But Keep Your Eyes On The Crowd

    As crowdsourcing becomes a staple in cutting-edge marketing practices, it has come to represent a fierce challenge to the traditional agency model and the ... Read the whole story

  • Simplicity In The Workplace: It Works

    Simplicity drives innovation -- it allows innovation to happen. So what can senior executives do to make it simpler for employees to innovate? The ... Read the whole story