Marketing Daily
Tuesday, March 26, 2013

Top of The News

T-Mobile To Roll Out New Pricing In NYC Event
by Thom Forbes

Are you ready for T-Mobile's "Uncarrier Event" today? You should be because all of the details of the No. 4-and-slipping mobile carrier's plans to offer contract-less services -- while ending … Read the whole story

  • AUTOMOTIVE
    Crossovers Cross Hudson For N.Y. Show
    by Karl Greenberg

    Given the concentration for crossovers in this region, it's no surprise Toyota is using the show to unveil its redesigned Highlander SUV, a vehicle … Read the whole story

  • RESEARCH
    As Contempt For Push Grows, Branded Content Rises
    by Sarah Mahoney

    New research from Forrester shows that with consumer faith in digital ads falling again, branded content offers marketers a better way into the customer … Read the whole story

  • AUTOMOTIVE
    Ram, Kraft, Cabela's, Dr Pepper In Country Music Deal
    by Tanya Gazdik

    The Academy of Country Music announces it has signed on a slew of partners to sponsor the 2nd Annual ACM Experience, a free 3-day … Read the whole story

  • SPORTS
    Brand Keys: Local Loyalty Drives Major Leagues
    by Karl Greenberg

    Professional sports teams compete with national rivals on the field, rink, and diamond, but when it comes to fan loyalty and engagement they are … Read the whole story

  • RESTAURANTS
    Deals No Longer Driving Restaurant Traffic
    by Karlene Lukovitz

    "Deals and special offers definitely influence restaurant visits, and if it weren't for deals during the recession the industry would have fared much worse," … Read the whole story

  • Movies Could Screen Tough 2013
    by Wayne Friedman

    The U.S. theatrical film business could have a rougher go of it following a record 2012. Box office revenue could be down 3% in … Read the whole story

  • COMMENTARY
    Lead Or Follow, But Keep Your Eyes On The Crowd
    by Ross Kimbarovsky, Mike Samson

    As crowdsourcing becomes a staple in cutting-edge marketing practices, it has come to represent a fierce challenge to the traditional agency model and the … Read the whole story

  • COMMENTARY
    Simplicity In The Workplace: It Works
    by Howard Belk

    Simplicity drives innovation -- it allows innovation to happen. So what can senior executives do to make it simpler for employees to innovate? The … Read the whole story