Marketing Daily
Tuesday, April 2, 2013
  • Boston Market Builds On Momentum With Ribs Rollout

    The new ribs introduction is being supported by an integrated campaign spanning 15- and 30-second ads on national cable and local networks in key … Read the whole story

  • Marketers Continue To Embrace Frugality

    Marketers are continuing to employ cost savings and reductions, according to the 2013 Association of National Advertisers Recession Survey. The outlook indicates a "new … Read the whole story

  • California Milk Processor Board Keeps Dreaming

    The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that since milk … Read the whole story

  • Rockport Fuses Charisma, Comfort

    The new effort showcases the company's "Style Made Comfortable" ethos through video and photography of people performing acrobatics and trampoline stunts while wearing Rockport … Read the whole story

  • Honda Launches New Civic Tour

    The 2012 tour, on which Linkin Park and Incubus split the tour schedule as headliners, started in August. The car that the bands tricked … Read the whole story

  • A Case For Precision Marketing

    Sandra Zoratti, vp marketing at Ricoh, who will speak at the 2013 ANA Advertising Financial Management Conference, discusses the key principles of precision marketing, … Read the whole story