All it takes to get Apple to flat-out say it's sorry about something, it turns out, is to get the full force of the Chinese Communist Party behind a "Strike … Read the whole story
The new ribs introduction is being supported by an integrated campaign spanning 15- and 30-second ads on national cable and local networks in key … Read the whole story
Marketers are continuing to employ cost savings and reductions, according to the 2013 Association of National Advertisers Recession Survey. The outlook indicates a "new … Read the whole story
The California Milk Processor Board is extending its dream-themed campaign under its "Got Milk" umbrella. The somnolent campaign continues the idea that since milk … Read the whole story
The new effort showcases the company's "Style Made Comfortable" ethos through video and photography of people performing acrobatics and trampoline stunts while wearing Rockport … Read the whole story
The 2012 tour, on which Linkin Park and Incubus split the tour schedule as headliners, started in August. The car that the bands tricked … Read the whole story
Sandra Zoratti, vp marketing at Ricoh, who will speak at the 2013 ANA Advertising Financial Management Conference, discusses the key principles of precision marketing, … Read the whole story