Marketing Daily
Friday, April 5, 2013
  • Mini Babybel Gets Its Own Campaign

    In the first TV spot (30- and 15-second versions), dubbed "Manifesto," the Mini Babybel, dwarfed by his kitchen surroundings, declares "There's nothing mini about ... Read the whole story

  • Heineken Launches Soccer Effort

    The ad, which is the latest element of the brand's "Road to the Final" campaign, celebrates the resourceful and quick-witted men of the world ... Read the whole story

  • Supermom Heidi Klum Launches Babies R Us Line

    Called Truly Scrumptious by Heidi Klum, the specially designed t-shirts are intended to raise awareness for Save the Children, a longtime charitable partner of ... Read the whole story

  • Kia Taps PopSugar For Sorento

    The campaign, "PopSugar Circle of Moms, Everyday Answers," centers on eight online episodes in which Mowry, a mom herself, and mom bloggers go about ... Read the whole story

  • Calif. Lottery Gives People A Reason To Believe

    "We wanted a different, honest and optimistic approach to launching Powerball, one that inspires people to believe in possibilities," said David Angelo of David&Goliath. ... Read the whole story

  • 4 Ways To Run An Effective Incentives Program On A Budget

    Even companies with the smallest of marketing budgets can develop incentives programs that cost-effectively build consumer loyalty. Here are four incentives to help build ... Read the whole story