Marketing Daily
Wednesday, April 10, 2013
  • Behr Paints BuzzFeed

    Behr is going after a younger crowd via a program with social content site BuzzFeed. The company is sponsoring a new DIY BuzzFeed social … Read the whole story

  • Beech-Nut, Goya Team On Hispanic Baby Food Line

    The introduction of Beech-Nut Goya Baby Food reflects the stats: One-fourth of all births in America today are to Hispanics, and Hispanic families (which … Read the whole story

  • Westin Weekends Promise Better-Looking Mondays

    Starwood Hotels & Resorts' Westin brand is launching a campaign that focuses on the relaxation the hotel chain can provide. The Westin Weekend will … Read the whole story

  • More + More Devices = More Multitasking

    "It's impressive how much multitasking is increasing," says Francesco Venturini, broadcast lead for Accenture's media and entertainment group. "Many people [who are] in front … Read the whole story

  • Philadelphia Spotlights Center City Neighborhoods

    "Philadelphia Neighborhoods" is, per GPTMC, designed to drive overnight visits to the region by spotlighting the restaurants, art galleries, independent shops, music venues, parks, … Read the whole story

  • NPD: Many Kids Call The Shots In Snacks, Breakfast

    Kids are eating 43 more meals at home per year, on average, than a decade ago, and they are most apt to determine what … Read the whole story

  • Social Media: A Channel/Tactic, Not A Strategy

    Social media has created some exciting and productive opportunities to engage with prospects that were not possible a few short years ago. Before you … Read the whole story

  • Optimize Your Online Presence: 5 Tips

    As you search for "pinspiration" on how to finally reorganize your office, consider spring cleaning your online presence. Here are five strategies to get … Read the whole story