Marketing Daily
Thursday, April 11, 2013
  • Macy's Unrolls Summer Americana Campaign

    In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute … Read the whole story

  • Companies Take Home Effies For Shopper Engagement

    Kimberly-Clark, Kellogg and InterContinental Hotels Group were among winners of the Shopper Marketing Effie Awards, announced at the Path to Purchase Institute's Shopper Marketing … Read the whole story

  • McDonald's Intros Skylanders Happy Meal Promotions

    Between April 12 and May 2 (while supplies last), each Happy Meal purchased will come with one of nine unique Skylanders Giants character toys, … Read the whole story

  • Ad Spend Forecast Down Even More

    According to marketing intelligence company Warc, global ad spending (based on 12 major markets) will only increase 3% in 2013, down a full percentage … Read the whole story

  • Bad Ads Hampering Sex Lives

    The 2013 Bad Ads Survey, to be unveiled Thursday by InsightsOne, was developed to see how Americans react to the best -- as well … Read the whole story

  • Dunkin' Donuts' Hot Teas Get Redesign

    It features bold, modernized graphics to mark the tenth anniversary of the teas' introduction. The new boxes of tea, available in black, decaf and … Read the whole story

  • Lexus Crosses Country With Concert Tour

    The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at … Read the whole story

  • Will Marketers or Consumers 'Ker' About PPR's Name Change?

    Last month the French holding company PPR announced it was changing its name to Kering, pronounced "caring." Is PPR/Kering on its way to marketing … Read the whole story

  • You've Got A Video Problem

    How does a brand make videos that are good enough to stand out? The ideal is to have digital content strategy, plus creative, plus … Read the whole story