Marketing Daily
Thursday, April 11, 2013
  • Macy's Unrolls Summer Americana Campaign

    In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute ... Read the whole story

  • Companies Take Home Effies For Shopper Engagement

    Kimberly-Clark, Kellogg and InterContinental Hotels Group were among winners of the Shopper Marketing Effie Awards, announced at the Path to Purchase Institute's Shopper Marketing ... Read the whole story

  • McDonald's Intros Skylanders Happy Meal Promotions

    Between April 12 and May 2 (while supplies last), each Happy Meal purchased will come with one of nine unique Skylanders Giants character toys, ... Read the whole story

  • Ad Spend Forecast Down Even More

    According to marketing intelligence company Warc, global ad spending (based on 12 major markets) will only increase 3% in 2013, down a full percentage ... Read the whole story

  • Bad Ads Hampering Sex Lives

    The 2013 Bad Ads Survey, to be unveiled Thursday by InsightsOne, was developed to see how Americans react to the best -- as well ... Read the whole story

  • Dunkin' Donuts' Hot Teas Get Redesign

    It features bold, modernized graphics to mark the tenth anniversary of the teas' introduction. The new boxes of tea, available in black, decaf and ... Read the whole story

  • Lexus Crosses Country With Concert Tour

    The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at ... Read the whole story

  • Will Marketers or Consumers 'Ker' About PPR's Name Change?

    Last month the French holding company PPR announced it was changing its name to Kering, pronounced "caring." Is PPR/Kering on its way to marketing ... Read the whole story

  • You've Got A Video Problem

    How does a brand make videos that are good enough to stand out? The ideal is to have digital content strategy, plus creative, plus ... Read the whole story