In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute … Read the whole story

Kimberly-Clark, Kellogg and InterContinental Hotels Group were among winners of the Shopper Marketing Effie Awards, announced at the Path to Purchase Institute's Shopper Marketing … Read the whole story

Between April 12 and May 2 (while supplies last), each Happy Meal purchased will come with one of nine unique Skylanders Giants character toys, … Read the whole story

According to marketing intelligence company Warc, global ad spending (based on 12 major markets) will only increase 3% in 2013, down a full percentage … Read the whole story

The 2013 Bad Ads Survey, to be unveiled Thursday by InsightsOne, was developed to see how Americans react to the best -- as well … Read the whole story

It features bold, modernized graphics to mark the tenth anniversary of the teas' introduction. The new boxes of tea, available in black, decaf and … Read the whole story

The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at … Read the whole story