Marketing Daily
Friday, April 12, 2013
  • Channel Impact: Mobile Vs. Video Vs. In-store

    While consumers are getting more purchasing information across more channels than ever, marketers still struggle to understand the impact each channel has. A new ... Read the whole story

  • Engage Conference: The Story Is Participatory

    Mike Monello, CCO at New York-based marketing agency Campfire, who kicked off at this week's "Engage: The NYC Digital Storytelling Conference," said people have ... Read the whole story

  • Modelo Gears Up For Cinco De Mayo

    Corona Extra, Corona Light and Modelo Especial are using retail promotions to invite consumers to celebrate Cinco de Mayo. Corona's promo, which runs through ... Read the whole story

  • Noodles & Company Launches Multichannel Push

    Noodles & Company, the restaurant chain that offers a wide variety of international noodle and pasta dishes, is looking to drive broader awareness of ... Read the whole story

  • Ewan McGregor Rides With Moto Guzzi

    Actor Ewan McGregor is the star of a global campaign for Milan-based motorcycle division of Piaggio S.p.A., Moto Guzzi. The "My Bike, My Pride" ... Read the whole story

  • Can Carnival Recover From The Damage To Its Brand?

    Brands need a disaster recovery plan. This is especially true for service brands where guest and employee safety is put at risk. This plan ... Read the whole story

  • All Good Recipes Include Cookies

    To use data effectively, marketers require a methodology to measure, identify, and target the right data segments across brand awareness, acquisition, site personalization, and ... Read the whole story