June 3 - 6, 2024
Friday, April 12, 2013
Top of The News
Warren Buffet didn't get that cat-ate-the-canary smile by sitting around and letting the companies he owns just plod along, doing what they've done to burnish their brands. And so it … Read the whole story
RETAILWhile consumers are getting more purchasing information across more channels than ever, marketers still struggle to understand the impact each channel has. A new … Read the whole story
CONFERENCEMike Monello, CCO at New York-based marketing agency Campfire, who kicked off at this week's "Engage: The NYC Digital Storytelling Conference," said people have … Read the whole story
BEVERAGESCorona Extra, Corona Light and Modelo Especial are using retail promotions to invite consumers to celebrate Cinco de Mayo. Corona's promo, which runs through … Read the whole story
RESTAURANTSNoodles & Company, the restaurant chain that offers a wide variety of international noodle and pasta dishes, is looking to drive broader awareness of … Read the whole story
AUTOMOTIVEActor Ewan McGregor is the star of a global campaign for Milan-based motorcycle division of Piaggio S.p.A., Moto Guzzi. The "My Bike, My Pride" … Read the whole story
- COMMENTARY
Brands need a disaster recovery plan. This is especially true for service brands where guest and employee safety is put at risk. This plan … Read the whole story
- COMMENTARY
To use data effectively, marketers require a methodology to measure, identify, and target the right data segments across brand awareness, acquisition, site personalization, and … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Lisle Friedman - Casa Komos Brands Group, Vice President of Marketing
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