FOOD AND BEVERAGES
by Karlene Lukovitz
In its "Get What You Really Want" campaign, SlimFast is contrasting the "politically correct" weight-reduction motivations typically used in marketing by SlimFast and other … Read the whole story
ELECTRONICS
by Aaron Baar
"Even though Apple is considered a simple brand, the Samsung Galaxy was viewed as simpler than the iPhone," Gail Nelson, global chief marketing officer … Read the whole story
BEVERAGES
by Tanya Gazdik
Dos Equis is bringing back the "Most Interesting Man in the World" with the launch of its 2013 campaign, which includes two TV spots, … Read the whole story
RETAIL
by Sarah Mahoney
While seasonal promotions are a given, retailers' spring fever seems a little higher this year, fueled by brightening expectations for real estate. The National … Read the whole story
RESEARCH
by Aaron Baar
Electronics, meals, tattoos ... just a few of the things taxpayers are considering spending their refunds on. Plus, a few are planning to put … Read the whole story
RESEARCH
by Karl Greenberg
Over 65% of very affluent consumers said health clubs and gyms are the places where they are most ad receptive -- possibly because while … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Now that this cruelest of months seems to be loosening its grip a bit, Michiganders and a lot of others can look forward to … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A la carte digitally delivered TV is a non-starter. Except that it's now here. Cord-cutters can now have access to almost everything cable offers … Read the whole story
COMMENTARY
by
Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency in the World (and that's a fact, son!), from Wieden+Kennedy/Portland -- and it's … Read the whole story
COMMENTARY
by Matthew Willcox
What did JCP and its highly touted new leader do to engineer such record losses? Critics suggest that their desire to radically transform the … Read the whole story
COMMENTARY
by Dave Husain
Although companies love to trumpet their latest digital successes, they often fail to decipher activity from achievement in the form of actual sales or … Read the whole story