Marketing Daily
Tuesday, April 16, 2013
  • Cotton Inc. Taps Hayden Panettiere In New Campaign

    The 23-year-old -- currently starring as bratty, brilliant country star Juliette Barnes in ABC's critically acclaimed "Nashville" -- appears in 15- and 30-second TV ... Read the whole story

  • Mondelez Program Creates Fast Mobile Pilots

    Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would ... Read the whole story

  • Nissan Takes Diaz From Chrysler, Which Reorganizes

    Nissan says Fred Diaz will oversee operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service ... Read the whole story

  • IE Powers 'Hunger Games' Online Exploration

    "For us, our fans are discovering and consuming content on all devices. We wanted to create an experience for all those devices, and they ... Read the whole story

  • Dodge Drives Into Sci-Fi Symbiosis

    Dodge Charger is driving down the middle of a road with digital on one side and traditional on the other. The real unique part ... Read the whole story

  • Heinz Revamps Foodservice Web Site, Traffic Rises

    Heinz redesigned its Foodservice Web site to reflect industry demand. The result? Just eight weeks after the relaunch, site traffic has exceeded total visits ... Read the whole story

  • Smart TVs, Smart Advertisers

    It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from ... Read the whole story

  • The Biggest Hole In Your Content Marketing Strategy: Images

    Brands know the stakes are high -- to engage with today's consumer, now they must become publishers. So many marketers have hired teams to ... Read the whole story

  • Episode 603: The Trudy Pact -- Or, He'll Have The Steak Diablo

    Called "The Collaborators," the third episode of "Mad Men"'s sixth season illustrated the politics of appeasement and double dealings, as seen in love, war, ... Read the whole story