June 3 - 6, 2024
Wednesday, April 17, 2013
Top of The News
A young woman told me the other day that she was meeting up with some friends who were "making a viral video." I thought I detected some irony in her … Read the whole story
RESTAURANTSTaco Bell's latest TV ad, for its new Cool Ranch Doritos Locos Tacos, aims to appeal to today's teenagers -- and their parents -- … Read the whole story
HOSPITALITYGolf is known as a quiet sport (witness the "golf clap"). So what better way to promote a hotel's new services such as quiet … Read the whole story
AUTOMOTIVEThe campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technology, and (ideally) drives showroom traffic. Presaging a totally revamped marketing platform, the … Read the whole story
RETAILWhen it comes to smooth, cross-channel selling, retailers have a lot of work to do. A new study from Accenture finds that while 90% … Read the whole story
SPIRITSThe campaign's creative uses the concept of a "secret society" dubbed "The Order of Gentlemen" -- open to those who "order" Gentleman Jack and … Read the whole story
AUTOMOTIVELawn maintenance equipment company Troy-Bilt is widening its marketing focus from peoples' passion for their lawns to the manufacturer's passion for its machines. The … Read the whole story
- COMMENTARY
If you are offering customers something they didn't ask for, it really needs to be something they want. How do we translate this to … Read the whole story
- COMMENTARY
Some brands have a language all their own -- which can transcend the brand that created it and live in pop culture. The trick … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
Leonard Brody - Caravan, Executive Director, Co-Founder
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
