Marketing Daily
Tuesday, April 30, 2013
  • From Bears To NFL Draft, Pandora's Mother's Day Play

    In an effort to ensure it gets as much of the $18.6 billion Mother's Day gift frenzy as possible, jeweler Pandora is piling on … Read the whole story

  • Crystal Light Launches Online Store

    Kraft, which describes the e-store as a convenience and a way to purchase harder-to-find varieties, is making a limited-time, introductory offer of free shipping … Read the whole story

  • Ford Imports From Detroit For Mustang's 50th

    Under the aegis of its New York-based licensing firm Beanstalk Group (once owned by Ford, now by Omnicom), the nameplate has been on apparel, … Read the whole story

  • TripAdvisor Tops In Value, Satisfaction

    TripAdvisor scored the best among online travel services providers, according to YouGov BrandIndex, which measured online travel services providing the highest value and satisfaction … Read the whole story

  • Small Businesses Turning To Digital, Mobile

    According to a new survey conducted by AT&T, a full two-thirds of small business owners said they plan to spend as much or more … Read the whole story

  • Truth Gets Ugly In New Integrated Campaign

    The campaign, "ugly truth," via Boston-based Arnold Worldwide, sets pairs of facts against each other, and encourages people to choose the uglier of the … Read the whole story

  • In Algorithms We Trust - Too Much?

    Do we trust algorithms and mix-modeling studies too much? Mix-modeling results are not intended to be blindly followed or forever binding. Instead, the objective … Read the whole story

  • Emotion Rules: But I Just Need It To Work

    Has emotional branding become so much of a focus these days that products and brands are losing sight of practical consumer needs? Innovation and … Read the whole story

  • Episode 605: The Flood -- Or, Family Guy Meets Planet Of The Apes

    For all the complaints of the (eroding?) viewership of "Mad Men" this season, "The Flood" was a rock-solid, satisfying episode. It seems the series … Read the whole story