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As every wayward significant other knows, it all starts with an apology -- and that's what J.C. Penney is doing to the customers who felt jilted by the gone-and-unlamented CEO … Read the whole story
RETAILNeil Ashe, Walmart's EVP, as well as CEO of its global ecommerce division, tells investors in a presentation: "Ecommerce is the next growth engine … Read the whole story
BEVERAGESRegarding the Tyler spot controversy, Laura Ries, president of the Ries & Ries branding and marketing consultancy, noted to HuffPo that companies that want … Read the whole story
TELECOM"Even though Twitter or Facebook probably never intentionally designed company pages to also be used for customer service, it's something that has already happened," … Read the whole story
BEVERAGESBud Light is announcing an initiative that brings consumers first-of-its-kind experiences fueled by great music. The program, Bud Light Music First, brings together music … Read the whole story
AUTOMOTIVEThe program puts street teams in transit stations, and includes larger events whose aim is to educate consumers about how the service works, with … Read the whole story
RESTAURANTSThe chain -- the U.S.'s largest quick-service Mexican brand after Taco Bell, according to Hoovers/Yahoo Business -- has dubbed its campaign "UnFreshing Believable," to … Read the whole story
AUTOMOTIVEJesse Toprak, head of industry analysis at TrueCar.com, says to look at the stock market. "[A bull run] has a direct and indirect impact … Read the whole story
- COMMENTARY
Is your brand positioned to win the battle in your marketplace? Perception is especially critical in today's economy, as brand loyalty wanes and price … Read the whole story
- COMMENTARY
We have never been more connected to people, places, and things than we are now. Looking ahead, it will be critical for marketers not … Read the whole story
