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It isn't the case that the Enterprise enterprise is daring to go where no movie marketer has gone before -- in fact, the trend has been accelerating for years -- … Read the whole story
ELECTRONICSSamsung Electronics is well known among consumers (and becoming increasingly popular in selling the devices they use most: smartphones, tablets and TVs). Now it's … Read the whole story
FOOD AND BEVERAGESHaving scored a hit with the Hispanic campaign it launched last year, Kraft Macaroni & Cheese has launched a new round of TV spots … Read the whole story
AUTOMOTIVEThe company says digital spend is now 35% of the marketing mix, and that it is using some of that money to boost its … Read the whole story
FINANCIAL SERVICESSecurity Service Federal Credit Union is launching two campaigns spotlighting the federally insured and chartered financial institution's focus on service. Created by ad agency … Read the whole story
"The Opinions Next Door" includes a series of online videos running as pre-roll content centering on interviews of real people talking about a nefarious … Read the whole story
RETAILThe Promotion Marketing Association has re-christened itself as the Brand Activation Association. Bonnie Carlson, its president, tells Marketing Daily what sparked the change, and … Read the whole story
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Key performance indicators that measure and reflect the execution of production processes are vital to today's brands, which are architected for activation in multiple … Read the whole story
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Your brand is on air 24/7. Brands today are afforded the opportunity to have a global presence without necessarily having a real global footprint, … Read the whole story
