Top of The News
by Thom Forbes
It isn't the case that the Enterprise enterprise is daring to go where no movie marketer has gone before -- in fact, the trend has been accelerating for years -- … Read the whole story
ELECTRONICS
by Aaron Baar
Samsung Electronics is well known among consumers (and becoming increasingly popular in selling the devices they use most: smartphones, tablets and TVs). Now it's … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Having scored a hit with the Hispanic campaign it launched last year, Kraft Macaroni & Cheese has launched a new round of TV spots … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The company says digital spend is now 35% of the marketing mix, and that it is using some of that money to boost its … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Security Service Federal Credit Union is launching two campaigns spotlighting the federally insured and chartered financial institution's focus on service. Created by ad agency … Read the whole story
by Karl Greenberg
"The Opinions Next Door" includes a series of online videos running as pre-roll content centering on interviews of real people talking about a nefarious … Read the whole story
RETAIL
by Sarah Mahoney
The Promotion Marketing Association has re-christened itself as the Brand Activation Association. Bonnie Carlson, its president, tells Marketing Daily what sparked the change, and … Read the whole story
COMMENTARY
by Michael Leeds
Key performance indicators that measure and reflect the execution of production processes are vital to today's brands, which are architected for activation in multiple … Read the whole story
COMMENTARY
by Deena Brown
Your brand is on air 24/7. Brands today are afforded the opportunity to have a global presence without necessarily having a real global footprint, … Read the whole story