Marketing Daily
Monday, May 6, 2013

Top of The News

Taking Offense, Walmart Takes The Offensive
by Thom Forbes

In an effort to get its "energized differentiation" flowing in a positive direction among the "opinion-leader" class, Walmart broke a $10-million image campaign titled "The Real Walmart" on the Kentucky … Read the whole story

  • RETAIL
    Experience Creates More Loyalty Than Price
    by Sarah Mahoney

    New research from Forrester finds that when it comes to building loyalty, people respond more to the experience they have with the retailer than … Read the whole story

  • ENTERTAINMENT
    Online Gaming On The Rise
    by Aaron Baar

    Even when gamers may be by themselves in a room while playing, they're not necessarily alone; the number of people playing games online continues … Read the whole story

  • PHARMA
    Lilly Diabetes Expands Disney Publishing Partnership
    by Tanya Gazdik

    Lilly Diabetes is expanding its collaboration with Disney Publishing Worldwide internationally, based on the success of the initiative in the U.S., which began in … Read the whole story

  • AUTOMOTIVE
    Sales Were Up, Bottom Lines Not So Much
    by Karl Greenberg

    Jack Nerad, editorial director and executive market analyst at Kelley Blue Book (KBB.com), tells Marketing Daily that the recovery is actually lackluster, and automakers … Read the whole story

  • ELECTRONICS
    General Electric Goes 'Wonderground' On BuzzFeed
    by Karl Greenberg

    General Electric is using the content channel as a launch pad for a new mobile and desktop app, "GE Wonderground." The game lets users … Read the whole story

  • PHARMA
    Precision Health Launches Pharma Video Ad Network
    by Tanya Gazdik

    Pharmaceutical brands can now deliver unobtrusive video ads directly to consumers already seeking information about specific medical conditions, thanks to a new partnership between … Read the whole story

  • COMMENTARY
    There Is No Place To Hide
    by Bob Garfield, Featured Columnist

    Enforced transparency and social media have not only taken every institution from its fortress and relocated it to a glass house -- the whole … Read the whole story

  • COMMENTARY
    Pepsi Fail: When CMOs Go Gangsta
    by

    This week, the third in a series of online videos for Mountain Dew created by a rapper/producer known as Tyler the Creator (see what … Read the whole story

  • COMMENTARY
    Marketing Funnel Lexicon: Mid-Funnel Programs
    by David Karel

    Mid-funnel programs are truly the glue that help you begin to tap the value of the initial branding you have secured in the marketplace, … Read the whole story