Top of The News
by Thom Forbes
How do you reinvent your dowdy luxury automobile brand so that it seems "as sexy as Jaguar, as refined as Lexus, sporty enough to convert German loyalists," James R. Healey … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
While some credit cards may offer one-time amnesty when it comes to late fees (or may reverse fees after a phone call), Citi wants … Read the whole story
RETAIL
by Sarah Mahoney
Kelly-Moore Paints is introducing its latest color collection with a new campaign meant to inspire the artist in every do-it-yourselfer. The effort includes a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Volkswagen and Audi are busy right now, both on the ad and the retail front. The former's global operation has signed a deal with … Read the whole story
RESTAURANTS
by Karlene Lukovitz
National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstakes effort from Red Robin Gourmet Burgers.The chain's "Who's Your Burger Daddy?" social … Read the whole story
RESEARCH
by Karl Greenberg
Loyalty programs used to pretty much be CRM in a box: A mail pouch and an address list and a post office. Nowadays, it's … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting … Read the whole story
COMMENTARY
by
Last week, I wrote about a series of gag-inducing videos for Mountain Dew. Created by 22-year-old rapper Tyler the Entertainer, the spots were equal … Read the whole story
COMMENTARY
by Lisa Feigen Dugal
Our increasing reliance on mobile technologies to access, research and shop creates more opportunities for consumers and new demands on retailers and their brands. … Read the whole story
COMMENTARY
by Jennifer Barron
Many senior marketers have not mastered the art of turning marketing-speak into the financial language that resonates with directors. If brand value and the … Read the whole story