Marketing Daily
Monday, May 13, 2013

Top of The News

With Six Cylinders You Get Eggroll: Mercury Orders From Chinese Marketing Menu, Offers Meals
by Thom Forbes

How do you reinvent your dowdy luxury automobile brand so that it seems "as sexy as Jaguar, as refined as Lexus, sporty enough to convert German loyalists," James R. Healey … Read the whole story

  • FINANCIAL SERVICES
    Citi Says 'No Fees' Means 'Never'
    by Aaron Baar

    While some credit cards may offer one-time amnesty when it comes to late fees (or may reverse fees after a phone call), Citi wants … Read the whole story

  • RETAIL
    Kelly-Moore Color Campaign Goes Mobile
    by Sarah Mahoney

    Kelly-Moore Paints is introducing its latest color collection with a new campaign meant to inspire the artist in every do-it-yourselfer. The effort includes a … Read the whole story

  • AUTOMOTIVE
    Volkswagen, Audi Open Manhattan Flagship
    by Karl Greenberg

    Volkswagen and Audi are busy right now, both on the ad and the retail front. The former's global operation has signed a deal with … Read the whole story

  • RESTAURANTS
    Red Robin Taps Fans To Be 'Burger Daddies'
    by Karlene Lukovitz

    National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstakes effort from Red Robin Gourmet Burgers.The chain's "Who's Your Burger Daddy?" social … Read the whole story

  • RESEARCH
    Loyalty: Bartering The Private For The Personal
    by Karl Greenberg

    Loyalty programs used to pretty much be CRM in a box: A mail pouch and an address list and a post office. Nowadays, it's … Read the whole story

  • COMMENTARY
    Inspiration At Work
    by Bob Garfield, Featured Columnist

    I'm seeing GE in a different, flattering, energy-saving compact fluorescent light -- owing entirely to Focus Forward, a mesmerizing collection of mini-documentary films highlighting … Read the whole story

  • COMMENTARY
    Mountain Dew, Part Deux
    by

    Last week, I wrote about a series of gag-inducing videos for Mountain Dew. Created by 22-year-old rapper Tyler the Entertainer, the spots were equal … Read the whole story

  • COMMENTARY
    Tailor Made: The Future of Retail
    by Lisa Feigen Dugal

    Our increasing reliance on mobile technologies to access, research and shop creates more opportunities for consumers and new demands on retailers and their brands. … Read the whole story

  • COMMENTARY
    5 Reasons To Bring Brand Into The Boardroom
    by Jennifer Barron

    Many senior marketers have not mastered the art of turning marketing-speak into the financial language that resonates with directors. If brand value and the … Read the whole story