If indeed "it don't mean a thing/if you ain't got that swing," Google got a lot brassier yesterday with its announcement of an All Access subscription music service on Google … Read the whole story
Do android pets dream of electric fleas? Frontline, a division of Sanofi's Merial unit, is using virtual pets to tout its Frontline Plus tick … Read the whole story
Those who don't know the beef jerky-snacks category might expect ads featuring blue-collar, truck-driver-type guys. But Jack Link's Beef Jerky isn't known for hewing … Read the whole story
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare Week, is launching a program that will help … Read the whole story
Hyundai Motor America is setting its Assurance telematics-based driver support program to a reggae beat with a redux of Bob Marley's "Three Little Birds." … Read the whole story
With the appeal of no-contract wireless plans growing, those who offer plans are looking for ways to differentiate themselves. Enter GIV Mobile, a new … Read the whole story
How do you turn Big Data intelligence into international ROI in today's global economy? Global enterprises should realize that the ROI of Big Data … Read the whole story
B2B firms are getting on the customer experience bandwagon. So how are B2Bs pursuing customer experience excellence? By building a client-oriented mindset and client-centric … Read the whole story