Top of The News
by Thom Forbes
David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exude homespun quality so convincingly it was something of a shock to read a few weeks ago that the … Read the whole story
ELECTRONICS
by Aaron Baar
In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the … Read the whole story
FOOD
by Karlene Lukovitz
"Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on … Read the whole story
APPAREL
by Sarah Mahoney
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" … Read the whole story
by Laurie Sullivan
Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for … Read the whole story
COMMENTARY
by Glen Hartman
As CMOs begin to outline their financial planning strategies for the upcoming fiscal year, it is imperative that they consider the evolution of digital … Read the whole story
COMMENTARY
by Omer Artun
We can improve the variety of data we collect -- without drowning in the volume. Although information density decreases as we get farther away … Read the whole story