Marketing Daily
Friday, May 17, 2013

Top of The News

Orecks Hope To Bag Eponymous Firm With $22M Bid
by Thom Forbes

David Oreck has one of those avuncular, made-in-the-USA infomercial voices that exude homespun quality so convincingly it was something of a shock to read a few weeks ago that the … Read the whole story

  • ELECTRONICS
    2 Audiences, 2 Approaches For Samsung Monitors
    by Aaron Baar

    In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the … Read the whole story

  • FOOD
    Jennie-O Partners With 'Recipe Rehab'
    by Karlene Lukovitz

    "Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on … Read the whole story

  • APPAREL
    Hanes Aims Destruction Videos At Gen Y
    by Sarah Mahoney

    In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video … Read the whole story

  • FINANCIAL SERVICES
    FirstBank Expands Ad Campaign
    by Tanya Gazdik

    FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" … Read the whole story

  • Google Plans To Transition Brands Into Content-Driven Advertising
    by Laurie Sullivan

    Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for … Read the whole story

  • COMMENTARY
    Financial Considerations For CMOs In The Digital Age
    by Glen Hartman

    As CMOs begin to outline their financial planning strategies for the upcoming fiscal year, it is imperative that they consider the evolution of digital … Read the whole story

  • COMMENTARY
    Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources
    by Omer Artun

    We can improve the variety of data we collect -- without drowning in the volume. Although information density decreases as we get farther away … Read the whole story