Marketing Daily
Friday, May 17, 2013
  • 2 Audiences, 2 Approaches For Samsung Monitors

    In two online videos, created by digital marketing agency Possible, the company takes different approaches to the different targets, using humor to woo the ... Read the whole story

  • Jennie-O Partners With 'Recipe Rehab'

    "Recipe Rehab," created by Everyday Health Media, is the first YouTube show to become a network TV series. In each 30-minute episode, airing on ... Read the whole story

  • Hanes Aims Destruction Videos At Gen Y

    In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video ... Read the whole story

  • FirstBank Expands Ad Campaign

    FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" ... Read the whole story

  • Google Plans To Transition Brands Into Content-Driven Advertising

    Google wants technology to "step out of the way" as developers integrate it into everyday life. That means major changes in online advertising for ... Read the whole story

  • Financial Considerations For CMOs In The Digital Age

    As CMOs begin to outline their financial planning strategies for the upcoming fiscal year, it is imperative that they consider the evolution of digital ... Read the whole story

  • Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources

    We can improve the variety of data we collect -- without drowning in the volume. Although information density decreases as we get farther away ... Read the whole story