Marketing Daily
Tuesday, May 21, 2013
  • Skyy Launches 'Be Part Of The Art'

    To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched a campaign that combines an art-gallery theme and ... Read the whole story

  • 4 Types Of Marketing Cultures: How Fast Is Yours?

    A new report from Forrester says the trait shared by companies that are either the most successful innovators, the fastest, or both is knowing ... Read the whole story

  • OMMA Social: Macy's Looks To Social For Connection

    The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media ... Read the whole story

  • Industry Satisfaction Lagging, But Improving

    "Things are improving , but these are still industries that are not terribly satisfying to consumers, compared to other industries," ASCI managing director David ... Read the whole story

  • Miller64 Partners With Former Pro Athletes

    Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June ... Read the whole story

  • Vespa Looks Back: 50 Years Of 50cc's

    The five-week effort -- a decade per week -- combines Vespa's own creative input around what was happening in the transportation, pop and cultural ... Read the whole story

  • Effective Digital Ads: A Fragment Of Your Imagination?

    As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience ... Read the whole story

  • 2013 EFFIE Award Preview: Mezamashii Run Project For Mizuno

    Mizunos running shoes are stiff (for a reason) so they don't feel as cushy and comfortable as the mainstream brands. So trying Mizunos on ... Read the whole story