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Around the Net
Macy's New Campaign
- Cincinnati Enquirer, Tuesday, May 21, 2013 8:05 AM
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence Day. Classic fashion staples of denim, T-shirts and sneakers are the inspiration for “American Icons,” the new campaign that will run through the week of July 4. The effort includes in-store displays, magazine ads, direct-mail catalogs and a charity fundraiser. “It’s about driving sales,” says Martine Reardon, Macy’s chief marketing officer.
