November 20 - 23, 2024
Thursday, May 30, 2013
Top of The News
It may not be the solution to its low ranking among Hispanic consumers but Wendy's is poised for the national rollout of a Pretzel Bacon Cheeseburger that has reportedly tested … Read the whole story
AUTOMOTIVEVolvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social … Read the whole story
BEVERAGESKraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacular" Facebook-based campaign designed to help kids and their parents build a "world-class" … Read the whole story
AIRLINESUnited Airlines has opened an on-airport kennel facility at its Chicago O'Hare International Airport hub. The kennel provides accommodations and amenities for animals traveling … Read the whole story
CONFERENCEIt's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony … Read the whole story
RETAILMacy's, which has long used shopping events to link with popular causes, says it will sell $3 shopping passes, which earn customers 25% off … Read the whole story
- COMMENTARY
The point of this story is to share with you my enlightening conversation based on Sir Terry Leahy's new book, "Management in Ten Words." … Read the whole story
- COMMENTARY
Let your brand speak for itself. It's happening anyway -- so why not let go of the existing, expensive, and often ineffective advertising methods, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Randee Keating - Newell Brands, Sr. Director of Consumer Insights
Sarah Leinberger - General Mills, Head of Brand Experience Marketing, Snacks
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