Marketing Daily
Thursday, May 30, 2013
  • Volvo Uses Twitter Chat For Digital Focus Group

    Volvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social ... Read the whole story

  • Country Time: Lemonade 'Stand-Tacular' Aids Kids

    Kraft Foods' Country Time Lemonade has launched a "Great American Lemonade Stand-Tacular" Facebook-based campaign designed to help kids and their parents build a "world-class" ... Read the whole story

  • United Airlines Opens PetSafe Kennel Facility

    United Airlines has opened an on-airport kennel facility at its Chicago O'Hare International Airport hub. The kennel provides accommodations and amenities for animals traveling ... Read the whole story

  • Millennials Want To Save The World ... On Facebook

    It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony ... Read the whole story

  • Macy's Cranks Up Cause-Linked Shopping

    Macy's, which has long used shopping events to link with popular causes, says it will sell $3 shopping passes, which earn customers 25% off ... Read the whole story

  • 5 Words Fit For A Knight -- Or A CMO

    The point of this story is to share with you my enlightening conversation based on Sir Terry Leahy's new book, "Management in Ten Words." ... Read the whole story

  • How The Sharing Economy Is Fast Changing Advertising

    Let your brand speak for itself. It's happening anyway -- so why not let go of the existing, expensive, and often ineffective advertising methods, ... Read the whole story