Marketing Daily
Tuesday, June 18, 2013

Top of The News

FTC, Consumers Hail Court's 'Pay-For-Delay' Decision
by Thom Forbes

Competition in the pharmaceutical business should intensify as a result of the U.S. Supreme Court's 5-3 decision yesterday that allows the Federal Trade Commission to file antitrust suits against manufacturers … Read the whole story

  • HOSPITALITY
    Marriott Modifies Marketing Message
    by Aaron Baar

    With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story

  • DeMoulin: Booming Licensing Show = Booming Business
    by Karl Greenberg

    While entertainment properties -- movies, TV, games -- are the major source of licensed merchandise as well as a destination for brands to get … Read the whole story

  • AUTOMOTIVE
    Kia Back To Rock At Vans
    by Karl Greenberg

    At the tour, which hits 39 U.S. cities, the brand gets both main stages (Kia Soul Stage and Kia Forte Stage), has its Soul … Read the whole story

  • COMMENTARY
    Does Big Data Require A Big Rethink?
    by Michael Hemsey

    Is it possible that marketers have gotten Big Data wrong -- or applied its tenets incorrectly? Five years into its use, it's starting to … Read the whole story

  • COMMENTARY
    Private Label Brands Go Premium, Gain Prestige
    by Annica Blake

    The private labels of today are better positioned than ever to become true and legitimate competitors to national brand labels and to transition from … Read the whole story