Marketing Daily
Tuesday, June 18, 2013
  • Marriott Modifies Marketing Message

    With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story

  • DeMoulin: Booming Licensing Show = Booming Business

    While entertainment properties -- movies, TV, games -- are the major source of licensed merchandise as well as a destination for brands to get … Read the whole story

  • Kia Back To Rock At Vans

    At the tour, which hits 39 U.S. cities, the brand gets both main stages (Kia Soul Stage and Kia Forte Stage), has its Soul … Read the whole story

  • Does Big Data Require A Big Rethink?

    Is it possible that marketers have gotten Big Data wrong -- or applied its tenets incorrectly? Five years into its use, it's starting to … Read the whole story

  • Private Label Brands Go Premium, Gain Prestige

    The private labels of today are better positioned than ever to become true and legitimate competitors to national brand labels and to transition from … Read the whole story