Marketing Daily
Monday, June 24, 2013
  • GE Aviation Buzzes BuzzFeed

    Longtime BuzzFeed sponsor GE is running a new application on the rich-content site that lets users "fly" an animated jetliner over posts -- including … Read the whole story

  • Gum Brand Intros 'Chew-Based' Gaming

    Stride gum is making video games as simple as sitting and chewing gum. With a new promotional effort, the brand -- owned by Mondelez … Read the whole story

  • Post Fruity Pebbles Expands Promos With WWE's Cena

    Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainment and one of its stars, John Cena. The cereal brand is launching … Read the whole story

  • Pure Tells Consumers To 'Love Your Insurance'

    Pure, an insurance company that caters to high net-worth individuals, is launching a unique campaign today. The effort -- which includes TV, print, OOH, … Read the whole story

  • LLBean Takes Its Discovery Schools Mobile

    The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's … Read the whole story

  • 2013 Auto Momentum Set On Nitro

    Auto sales keep on keeping on. It looks like this month will be even better than last if predictions hold out. Sales are projected … Read the whole story

  • Sir Martin The Big

    CANNES, June 21 - Note, please, the dateline. The Cannes Lions Festival of Glorious Excess is an annual rite of solstice. So how amusing … Read the whole story

  • A Bigger Megaphone Doesn't Mean Better Marketing

    To deliver value, you must know your customer and understand their buying journey. Once you have mapped the existing and prospective customers' buying journey … Read the whole story