Marketing Daily
Wednesday, June 26, 2013
  • Mobile, Social Gamer Kabam Tries TV Ads

    With the increasing popularity of mobile gaming (and the propensity of people to multitask with their smartphones and tablets while watching TV), it's surprising … Read the whole story

  • Marketing's Role In Boston Market's Rib Success

    The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story

  • Holiday Inn Express Enlists 'Daily Show' Comedian

    InterContinental Hotels Group's Holiday Inn Express has signed on Jason Jones of "The Daily Show" as a spokesperson. The comedian, who appears regularly as … Read the whole story

  • The CMO/CIO Bond: How Solid Is Yours?

    While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires. In fact, CMOs who actively … Read the whole story

  • CMO Roundtable At Cannes Lions Mulls Major Report

    The World Federation of Advertisers' Marketing2020 study, based on a global survey of chief marketers, agencies and top market research firms, is to be … Read the whole story

  • J.D. Power: Auto Insurers Need To Talk To Customers

    "In 2013, there is a sharp rise in the number of customers who have experienced premium increases," said Jeremy Bowler, senior director of the … Read the whole story

  • Would Mister Rogers Have Been A Killer UX Designer?

    A good user experience shouldn't make you have to work at it. "Mister Rogers' Neighborhood" was about learning while having fun, even while tackling … Read the whole story

  • Is Your Marketing Biased Against Action?

    Over time, having more data has helped us create a higher-resolution model of our customers. Despite the richness of the information we collect, we … Read the whole story