Marketing Daily
Thursday, June 27, 2013
  • Porsche Launches Cayman Campaign

    Porsche Cars North America is launching a marketing campaign called "Code of the Curve." The campaign integrates a smartphone app with a Speed Channel … Read the whole story

  • Study: Marketers Focused On Cost, But Desire Depth

    Although marketing procurement organizations remain focused on cost as a key success metric, many are beginning to embrace the value of non-cost-centric metrics, and … Read the whole story

  • Nesquik Offers 'Bubbleverse' Live Experience

    Visitors are greeted by "Happiness Scientists," asked to suit up as lab assistants (goggles, lab coat, gloves), learn about the process of "distilling happiness," … Read the whole story

  • Q&A: How Private Labels Are Rebranding Retailers

    While the importance of private labels may have grown at hyperspeed during the recession, there's no sign of slowed growth yet. For consumers, they … Read the whole story

  • Mazda Teams With Xbox For 2014 Mazda3

    The Mazda3 got a global launch on Wednesday, as the automaker streamed the morning reveal and an evening party in New York celebrating the … Read the whole story

  • Consumers Fret Price, But Unwilling To Cut Cable Cord

    According to a survey conducted by Harris Interactive on behalf of, nearly half (45%) of U.S. adults think paying for cable TV is … Read the whole story

  • 5 Reasons Not To Forget The 'Media' Part Of Social Media

    In the conversation management trenches, success is often measured one interaction at a time. Although truly social behavior is highly rewarding for brands that … Read the whole story

  • Content Is The New Currency For Smarter Search And Smarter Marketing

    For search marketers in the modern media age, relevant content is the new currency. We are in the sunset of the age of paid … Read the whole story