Marketing Daily
Tuesday, July 2, 2013

Top of The News

Penguin Random House Takes On The World
by Thom Forbes

Who can blame Markus Dohle, the CEO of the newly erected Penguin Random House, for speaking of code? With Simon & Schuster author Dan Brown's latest symbol-ridden fiction burning up … Read the whole story

  • RESTAURANTS
    Chipotle Celebrates 20th With Treasure Hunt
    by Karlene Lukovitz

    Chipotle Mexican Grill will celebrate its 20th anniversary with an "Adventurrito treasure hunt" -- a 20-day-long series of puzzles and daily prizes leading up … Read the whole story

  • NRF Predicts Cautious Back-to-School Shopper
    by Sarah Mahoney

    While levels of consumer confidence are reaching six-year highs, a new survey from the National Retail Federation reports that about 77% of families with … Read the whole story

  • AUTOMOTIVE
    BF Goodrich Intros Adventure Led By All-Terrain Tires
    by Karl Greenberg

    To tout the longevity and reliability of the products, BFGoodrich swapped the tires from vehicle to vehicle during the cross-country on- and off-road relay. … Read the whole story

  • AIRLINES
    United Airlines Ad Highlights New York
    by Tanya Gazdik

    United Airlines is launching advertising that spotlights both the company's extensive flight schedule from the New York area and United's p.s. Premium Service. The … Read the whole story

  • St. Regis Turning Down The Linen For America's Cup
    by Karl Greenberg

    The boats are getting wet in a few days, and the Starwood Preferred Guest loyalty program and Starwood's St. Regis Hotels & Resorts division … Read the whole story

  • RESEARCH
    Jeep, Coke Among 'Most Patriotic' Brands
    by Aaron Baar

    As part of a large-scale quantitative brand values survey, New York-based brand and customer engagement research consultancy Brand Keys has identified 25 brands viewed … Read the whole story

  • COMMENTARY
    Marketers Beware: 'Data Leakage' On The Web Affects You, Too
    by Tom Chavez

    There are many divergent views on the topic of consumer Web data collection. Some assert that there is nothing amiss with the data collection … Read the whole story