General Motors' Chevrolet unit is launching a marketing campaign, "Strong," via dedicated global AOR Commonweath for the new Silverado pickup truck. The campaign, which … Read the whole story

Visa reports that more people intend to mark the day, with just 12% reporting that they won't celebrate (compared with 21% last year.) And … Read the whole story

British beer Newcastle Brown Ale is latching onto the Fourth of July holiday as a marketing opportunity. In the latest component of the brands … Read the whole story

"The DRTV commercial touts the new Business Smart inkjet all-in-one series from Brother as being the fastest in its class and smallest in its … Read the whole story

Other elements of the campaign include "Plaza Coca-Cola," a year-round events program during MNT tour matches across the U.S.; a summer retail program that … Read the whole story

The General had good numbers, posting its highest sales volume for its four brands combined since 2008. Pickups drove sales, as Sierra and Silverado … Read the whole story